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The Minister for Communications, Digital Technology and Innovations, Samuel Nartey George, has issued a stern directive to the National Communications Authority (NCA) to suspend the broadcasting licence of MultiChoice-owned DSTV if the company fails to reduce its subscription prices by August 7, 2025.
This directive follows what the Minister described as DSTV’s “unjustifiable refusal” to reduce prices despite the recent appreciation of the Ghanaian cedi. The move comes in response to widespread public complaints about the affordability and fairness of DSTV’s pricing.
Speaking during a ministerial briefing on Friday, August 1, Mr. George revealed that following a high-level meeting with DSTV officials on July 4, he had received a nine-page letter from the company explaining their stance. In the letter, DSTV claimed that the cedi’s over 200% depreciation over the past eight years made any recent gains in value unsustainable, arguing against lowering subscription costs.
However, the Minister dismissed DSTV’s justification, insisting that Ghanaians were being unfairly exploited.
“As Minister, my fidelity is to the Ghanaian people. I believe they have been fleeced and exploited for too long. I cannot continue to watch what can best be described as plain stealing,” Mr. George said.
He further disclosed that he had written to the NCA, directing the regulatory body to suspend DSTV’s broadcasting licence by August 7 if no price reduction is implemented.
