Ugandan Broadcaster’s Anti-Racism Campaign Criticised

A Ugandan broadcaster has been forced to apologise after its employees wore T-shirts emblazoned with All Lives Matter slogan in one of its shows.

Privately-owned NBS television said it did not intend to rub its viewers the wrong way with the T-shirts, adding “we shall do better”.

The phrase All Lives Matter is often deemed as an antithesis to the Black Lives Matter campaign that highlights systemic discrimination of black people.

The Black Lives Matter campaign was re-ignited in the US last month after African-American George Floyd died in police custody in Minneapolis.

The Ugandan broadcaster deleted photos posed by the team wearing the t-shirts, but kept a dance video in which some of the employees wore them.

Photos of the team were shared on Twitter:

The miseducation of Ugandans in 2020 right on TV! This is a case study on refusing to read black struggle and why we need to teach critical race theory in African schools. So much learn and unlearn! 😫😫 #BlackLivesMatter pic.twitter.com/UJHB5cRsxH

— Rosebell Kagumire (@RosebellK) June 7, 2020

Online critics have lashed out at the broadcaster for allowing the team to wear the T-shirts at the height of the protests against Mr Floyd’s death in the US.