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Ghanaian rapper Medikal recently expressed his support for TikTokers and recognized their significant role in the country’s music industry. In an interview on Hitz FM’s ‘Daybreak Hitz’, the artist revealed that he willingly invests resources to collaborate with TikTok influencers and dancers, considering the platform as a crucial medium of influence in today’s music scene.
Medikal emphasized that his support extends beyond promoting his own music and extends to supporting Ghanaian music as a whole. He finds the work of TikTokers and content creators on the platform fascinating and believes in the impact they have on the success of songs.
Prior to releasing a new song, Medikal actively engages with TikTok influencers, dancers, and other creators to form positive working relationships. He values their contributions and acknowledges their role in helping songs gain popularity in Ghana.
The rapper highlighted that the dynamics of the music industry have changed, and artists can no longer solely rely on their own efforts to make a song successful. The efforts of TikTokers play a crucial role in amplifying the reach and impact of music.
Medikal further emphasized the importance of maintaining a mutually beneficial relationship with TikTokers, as they are part of the entertainment business. He believes in supporting them and being kind, understanding that their collaboration is vital for sustained success.
The recognition and support Medikal demonstrates towards TikTokers showcase the evolving nature of the music industry, where digital platforms and creators have become integral to the promotion and success of songs. By embracing and investing in TikTok collaborations, Medikal aims to maximize the potential for his music to resonate with a wider audience and contribute to the growth of Ghanaian music as a whole.
