Multiple award winning artiste Shatta Wale has described his brand to be a corporate brand fused with street in it.
Speaking on United Showbiz on UTV hosted by Nana Ama Mcbrown, he said:
“My brand is a corporate brand but I have a lot of street in it. So I deal with the corporate the way it deals with me likewise the street.”
Speaking on the issue of branding he went on to say that:
“They’ve painted this branding to us like it’s all about your lifestyle. I believe we are all business men and I’m an businessman just that people perceive me to be only a musician. But when it comes to music business, I need to be myself and deal with it comfortably so that I won’t overdo things.”
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