My Brand Is A Corporate Brand Fused With Street- Shatta Wale.

Multiple award winning artiste Shatta Wale has described his brand to be a corporate brand fused with street in it.

Speaking on United Showbiz on UTV hosted by Nana Ama Mcbrown, he said:

“My brand is a corporate brand but I have a lot of street in it. So I deal with the corporate the way it deals with me likewise the street.”

Speaking on the issue of branding he went on to say that:

“They’ve painted this branding to us like it’s all about your lifestyle. I believe we are all business men and I’m an businessman just that people perceive me to be only a musician. But when it comes to music business, I need to be myself and deal with it comfortably so that I won’t overdo things.”

Watch full video below.