BetPawa Withdraws as Ghana Premier League’s Main Sponsor Citing Low Visibility and Branding Concerns
In recent developments, BetPawa has made the decision to withdraw its sponsorship as the headline sponsor of the Ghana Premier League.
The decision stems from concerns related to low visibility, subpar branding, and a noticeable absence of BetPawa-branded pitch panels at the league’s venues.
BetPawa appears to be dissatisfied, feeling that they did not receive adequate value for the significant investment they made in the league.
They had allocated a substantial $1 million budget for media and publicity efforts, which they presumably expected would yield better results.