Renowned Journalist Gary Al-Smith Joins Sporty Group as Regional Content Lead for Ghana

Sporty Group, a global leader in sports and entertainment, has announced the appointment of acclaimed Ghanaian sports journalist Gary Al-Smith as its new Regional Content Lead in Ghana.

Gary, celebrated for his expertise in African sports journalism, joins the Sporty Group after a remarkable nine-year career at Multimedia Group Limited, where he excelled as Head of Sports across its radio, TV, and digital platforms. During his tenure, he was instrumental in securing broadcast rights for major sporting events, elevating Ghana’s sports media landscape.

Currently recognized as Ghana’s Sports Journalist of the Year by the Sports Writers Association of Ghana (SWAG), Gary’s work has garnered international acclaim, appearing on platforms such as CNN, BBC, Al Jazeera, Sky Sports, and The Athletic. His contributions to FIFA, UNICEF, and LaLiga projects have further cemented his status as a thought leader in African sports storytelling.

Gary has also been a familiar face on SportyTV, Africa’s leading free-to-air sports channel, where he provided expert analysis on flagship programs like Sporty Live and The SportyShow. His ability to engage diverse audiences has made him a household name in African sports media.

In his new role, Gary will spearhead an innovative project in Ghana, aimed at enhancing Sporty Group’s content strategy and deepening its connection with local audiences. This initiative underscores the company’s commitment to investing in African talent and strengthening its footprint in the region.

“Joining Sporty Group is an incredible opportunity to build something truly unique in Ghana and across Africa,” Gary said. “Sporty’s vision for sports media aligns with my passion for storytelling and innovation. I’m eager to bring my expertise to this exciting project and contribute to shaping the future of sports content on the continent.”

The appointment reflects Sporty Group’s strategic focus on pioneering initiatives within Africa’s sports industry. The company, known for its flagship platforms SportyBet and SportyTV, continues to expand its reach, providing innovative sports media, betting, and gaming experiences across multiple continents.